- You have an idea for a web site.
- You assemble a tool set to allow you to
turn your ideas into reality.
- You design and build your web site.
Sounds simple doesn't it, and many people have
done just that, with mixed results. Success on the Internet is normally defined
by the number of hits a web site gets. Successful sites generate a lot of first
time business, usually because the subject matter is interesting to a large
audience. The truly successful sites generate repeat business because of the
quality of the web page design and content.
This simple approach should be in the
forefront of your mind when you set out on the road to your killer web site.
The web is populated with countless millions
of web sites, some are successful, most probably are not. Your site will set
out on the road to success based on its subject matter. A site which supplies
valuable information to a large audience should be more successful than a site
aimed at a very small niche market. Bear in mind though, if the large audience
already has a large selection of sites to choose from, then your site may be
lost amongst the clutter.
There is probably no such thing as a good
subject, but there are some bad subject choices. Unless you happen to be
famous, a site dedicated to you and your family life will not interest an
audience much larger than your family and friends.
Whatever you choose, make sure you know what
you are talking about. Bad information is worse than no information at all. Be
prepared to keep what is there up to date. Better a small up to the minute
site, with an archive of old information, than a huge rambling site where new
information is lost amongst the clutter.
So, we have an idea, where now?